Zolaykha Sherzad – World Couture Representative
Zarif Design is a social enterprise that seeks to create fashion that is:
- Distinctive, drawing on the rich cultural heritage of Afghanistan and Central Asia, with intrincate detailing and unique fabrics.
- Contemporary, with structured, graceful tailoring that fits modern men and women.
- Timeless, through quality pieces and classic shapes.
- Sustainable by building capacity in tradiotional skills and employing local tailors and artisans; the use of natural dyes; and the honoring of slow production in the form of handcrafted work.
Zarif Design means "precious" in Dari and it is our mission to preserve and merge Afghan traditions and culture with the elegant designs of today.
Our collection is designed and produced in Kabul, employing the skills of 52 local Afghan men and women working with local textiles.
Through Zarif Design, employees hone their skills as they make high quality apparel for international markets.
Zarif promotes cultural preservation and provides a platform where traditional and high quality Afghan workanship is a source of economic opportunity.