World Fashion Week® Asia 2017 to be hosted by Kuala Lumpur, Malaysia Welcoming Representatives From all Over the world, Supporting The Global Campaign "Love The Nature, Love The World"

World Fashion Week<sup>®</sup> Asia 2017 to be hosted by Kuala Lumpur, Malaysia Welcoming Representatives From all Over the world, Supporting The Global Campaign "Love The Nature, Love The World"

- Kuala Lumpur, 20 July 2017 --

World Fashion Week® Asia 2017 is set to be officially hosted by the City of Kuala Lumpur, Malaysia, as the World Fashion Week® Asia 2017, from the 7th to 10th of September 2017. The international event will take place at the Palace of the Golden Horses in Kuala Lumpur, welcoming fashion designers and industry representatives from all over the world , with the graced and honorary presence of His Royal Highness Sultan of Selangor YM Tengku Permaisuri Selangor and Her Royal Highness the Queen of Selangor Tengku Permaisuri Norashikin Abdul Rahman, in addition to Ambassadors, Ministers and International Celebrities.

With the global theme "Love the Nature, Love the World", World Fashion Week® Asia 2017is a celebration of fashion and cultural identity expressed by the artistic global movement of fashion. Sponsored by the Ministry of Tourism of Malaysia, the event is set to welcome thousands of national and international visitors, as well as buyers, retailers and international media partners, including official global broadcaster FashionTV (FTV), reaching an audience of over 300 million people in 200 countries.

In addition, World Fashion Week® Asia 2017 will introduce its commitment and awareness towards environmental responsibility, with a special focus on deforestation control and biodiversity preservation in Malaysia and worldwide.

.."Fashion is universal in everyone’s lives, having said that, I think it is imperative that we pay attention to what we are wearing and where it came from."... Said, Mrs. Puan Sri Sabrina, World Fashion Ambassador for the Environment.

The global gathering will present an elaborate runway shows by country, introducing Resort Collections, trends and tendencies of 2018, as well as emerging designer, supermodel and photography competitions, where winners will also join the highly anticipated World Fashion Week® Paris 2017/18, among other international events.

WFW Asia 2017 will bring a unique stage and global platform for fashion designers and industry professionals from all over the world to showcase their talent to the growing market of Asia as well as the global market as a whole. Malaysia is proving to be a wonderful setting not only for fashion, but also as tourism destination and lifestyles; while providing continued support and commitment towards environmental responsibility. Malaysia embodies the belief that the environment and nature belongs to all of us, to all humanity and we must all do our part to protect it.

WFW Asia 2017 welcome the participation of young talents in the fashion industry with the theme of fashion through culture and nature. This event will expose young local designers to the international stage with 20 local participants representing Malaysia in World Fashion Week® Paris 2017/18. This year’s event has received an outstanding number of participants from various countries among the 100 participants there will representatives from Spain, South Africa, Argentina, Canada, India, Thailand, Indonesia, Tanzania, Russia, Sweden, Mexico, Senegal, Japan, China, Vietnam, Colombia, Italy, Nigeria, USA, Philippines, Kenya, and many more.

This year, WFW has appointed GID (M) Sdn Bhd to organise WFW 2017 in Malaysia as a collaboration with the local and international fashion schools, media and bio-technologies.

..."In regards to the bio textile importance in the fashion industry"...Puan Maziah stated that..."WFW Asia 2017 National Chapter is proud to welcome this astonishing event, becoming an international step for the emerging local young designers. As well as Bio textile and usage of sustainable material should be aligned in our Fashion industry and Lifestyle as a whole."...

The three day event will showcase various fashion activities consisting of the WFW Gala Dinner, fashion shows, exhibitions as well as promotional fashion booths from fashion industry players. A line-up of fashionable pre-events will also take place with list of competition i.e. World Fashion Supermodel (WFSM), World Fashion Exhibition (WFE), Photography contest (WFP), Fashion Talks & Forums, Fashion Preview in August and "Fashion Fun Run" in September 2017.

... "World Fashion Week Asia 2017, brings a new bridge of global opportunities and exposure to Malaysian and global talent, trade, culture and lifestyle, while protecting its environment and social responsibility, contributing towards a sustainable and fair future for all generations."... Said Mr. Paco de Jaimes, President of the World Fashion Week®.

World Fashion Week® Asia 2017closing Ceremony will present honorary Awards in world's fashion excellences, honoring the outstanding contribution and lifetime achievements of fashion icons across five continents that are dedicated to the advancement of the arts and sciences of fashion, to further creative leadership, artistic, technical and social achievement within the global fashion industry.

In line with its international event objectives, WFW ASIA 2017 and the World Fashion Foundation promotes global understanding and social development, as well as corporate environmental responsibility, holding a major focus on the eradication of extreme poverty in the African continent by the empowerment of women in underdeveloped countries, promoting fair trade, global education, unity and peace.

For additional information please contact Ms. Zarina Idris at 012-2338834 or visit: