Window of opportunity opens for Malaysian designers

Window of opportunity opens for Malaysian designers

There is unlimited potential in Islamic fashion and lots of opportunities to be explored.

One event which Malaysian designers should not miss is World Fashion Week (WFW) 2018, which will be held in Paris.

WFW was first introduced in 2010 in Shanghai, China with five designers from five continents.

The annual event has come a long way since and is expected to attract more than 110 countries from five continents this time around.

"Fashion forward Malaysian designers should make their mark in the international market and seize this opportunity to take part in this event.

"I recommend that those who are keen to venture beyond the shores of Malaysia to explore this platform,” said WFW chairman and founder Paco De Jaimes at the launch.

He said the demand for Islamic clothing was on the rise.

"It’s amazing to see how Islamic fashion has evolved here, with all the colourful and stylish headgears going with the modest and stylish Islamic attire.

"This is enough to show how fashion-conscious Malaysians are,” said De Jaimes after the official appointment of Puan Sri Shariffa Sabrina Syed Akil as WFW ambassador for Environmental Responsibility at Saloma Bistro@Matic in Kuala Lumpur.

The other appointed world fashion ambassadors were Datuk Jimmy Choo, Dr Merit Gordon Obua, Sandra Angelia Murcia, Badal Saboo and Gabriel Lage.

De Jaimes said the current trend of Islamic fashion has a great influence on the international fashion industry.

"The Islamic fashion industry is growing and Malaysia has a huge market for it.

"I’m sure Malaysian designers are aware of what the inter-national market wants, especially now that people from the west are more open-minded about this growth in terms of colours, style and designs.

"Islamic fashion has evolved in the last 10 years and introduced dramatic styles, fashion and colours to its fashion line,” he said.

He encouraged local designers, fashion entrepreneurs and those involved in the fashion industry to join WFW 2018 and use this chance as there will be an increase in brand recognition for their products.

"WFW 2018 is a global platform for fashion professionals as there will be trade shows by the participating countries.

"This will be a historic event and there is a huge promotion and awareness for those who take part.

"WFW cuts across fashion, lifestyle, business, and culture and will provide opportunities for sponsors, celebrities, models, designers and those who are directly involved in fashion,” said De Jaimes.

Other activities that will be featured during the week-long event are live web cast and broadcast of WFW Country Fashion Show, World Fashion Exhibition with couture outfits to support the empowerment of women in Africa, World Fashion Photography and Competition and the World Fashion Forum Paris 2018.

WFW has also appointed GID (M) Sdn Bhd chief executive officer Maziah Mohamad to organise the first Malaysian Fashion Week to be held from September 8th to 10th, 2017 in Kuala Lumpur, for the selection of at least 10 local fashion designers to take part in the WFW 2018 in Paris.