World Fashion Week<sup>®</sup> Partners with Lifetime show - American Beauty Star, hosted by super model Adriana Lima, set to Premier this September

In this alliance selected World Fashion Week® designers from five continents were given the opportunity to send one of a kind pieces to be used by contestants on the show, thus giving the designers unparalleled opportunity to showcase their work on this global platform while at the same time adding to the aesthetic of the contestants’ looks.

World Fashion Week® aims to identify and recognize fashion industry leaders from around the world. World Fashion Week® provides participating designers the opportunity to internationally establish their brands amongst a global audience with opportunities such as runway and trades shows, exhibitions, and most recently the exciting alliance with American Beauty Star. In parallel, World Fashion Week® endeavors to create awareness and support positive change impacting on social and economic issues; especially women empowerment and poverty alleviation in Africa.

The alliance with American Beauty Star marks the start of a new chapter. New opportunities for designers will continue to be added to the repertoire of World Fashion Week’s offerings, said World Fashion Week president Paco De Jaimes.

2017 starts the beginning of a long and prosperous partnership between American Beauty Star and World Fashion Week which will see the rise of the next generation of beauty industry titans, the next hottest fashion trends, and a global and inclusive look at the fashion industry.